Posts about Marketing organisation

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  1.    Rethinking capability team structures
    Marketing structureMarketing capabilitiesMarketing organisation

    Rethinking capability team structures
    Open to WFA members only

    Marketing Capability team models differ from company to company, so which one is the best? Brenna Brandes, Global Marketing Services…

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  2.    Spotlight: Go faster with less
    Agencies & partnersMarketing operationsMarketing organisation

    Spotlight: Go faster with less

    Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…

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  3.    Benchmark: Social media compromises/hacks
    Ad fraudChannelsAdvertising & policyMarketing organisation

    Benchmark: Social media compromises/hacks

    WFA member benchmark on how to manage social media hacks

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  4.    Benchmark: Recommended online training platforms (digital marketing skills)
    Marketing capabilitiesMarketing organisation

    Benchmark: Recommended online training platforms (digital marketing skills)

    WFA member benchmark on recommended online training platforms that help develop digital marketing skills

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  5.    Spotlight: Shift - A Marketing Re-think
    Agency Management ForumMarketing structureMarketing organisation

    Spotlight: Shift - A Marketing Re-think

    The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global…

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  6.    Planet Pledge Leaders' Forum: Poll results
    Advertising & policyMarketing strategySustainabilityMarketing organisationMarketing strategy

    Planet Pledge Leaders' Forum: Poll results

    This report contains results from a survey amongst WFA Planet Pledge signatories and some considering singing. 17 companies…

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  7.    The Media Capability Gap
    Marketing operationsMarketing organisation

    The Media Capability Gap

    A research report on the anatomical structures and priorities of the client-side media department.

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  8.    Marketing has the chance to lead post pandemic but structures need an overhaul
    Brand purposeMarketing strategyMarketing structureDigital media transformationMarketing capabilitiesMarketing organisationMarketing strategy

    Marketing has the chance to lead post pandemic but structures need an overhaul

    Companies are asking ever more from their marketing leaders but if they want to achieve the customer-centricity they covet they must…

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  9.    What marketing talent wants
    Trends & forecastsMarketing structureMarketing capabilitiesMarketing operationsMarketing organisation

    What marketing talent wants

    Company and marketing department attributes that resonate with today's marketer

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  10.    Spotlight: Shortcutting your marketing transformation
    Marketing structureMarketing capabilitiesMarketing operationsMarketing organisation

    Spotlight: Shortcutting your marketing transformation

    COVID has accelerated the need to transform legacy marketing structures and processes for the digital…

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  11.    Marketing Transformation - Delivering the future fit organisation
    Digital media transformationMarketing operationsMarketing organisation

    Marketing Transformation - Delivering the future fit organisation

    The subject of marketing transformation and how to deliver a Marketing function that is ‘future fit’ for the digital…

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  12.    Benchmark: Global marketing procurement team structures & workload allocation
    Marketing procurementMarketing strategyMarketing structureMarketing organisationMarketing procurementMarketing strategy

    Benchmark: Global marketing procurement team structures & workload allocation

    WFA member benchmark regarding workload allocation and related team structures.

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